Attracting
Higher Value to
Your Home
Seller Services
Are you looking to sell your home? Please don’t do it alone, let a seasoned expert help you through the process. Attracting the highest possible value for your home requires proper preparation, effective marketing strategies, and expert knowledge of local market conditions. I’m here to help you through each step of the sales process to ensure you have a positive and successful experience.
1 - Evaluate Your Home
The first step to selling your home is to determine a fair market value for your property. I will tour your home and make a note of any cosmetic or functional problems, and discuss any upgrades or improvements that may bring additional value to your sale. Note that significant problems may require disclosure to potential buyers. We will discuss the findings and available options to help ensure your home is the best condition possible for attracting qualified buyers.
2 - Determine a Competitive Asking Price
Many factors should be considered in determining a competitive list price for your home, such as location, condition, age, supply, and demand, as well as local market conditions. It is also essential to conduct a Comparative Market Analysis (CMA) of similar homes that have recently sold in your area to ensure you are priced accordingly to maximize showings.
You could also choose to have a professional appraisal of your home completed in advance to confirm that our pricing is aligned with the market. All of these factors will help guide your decision to establish a list price.
3 - Your Home Show - Ready
Preparing your home for the market may include tasks such as reducing clutter and fixing maintenance concerns as well as updating paint colors and addressing landscaping needs. It may also be advantageous to have the home professionally staged. The focus of this process is to prepare your home to make a great impression and invite the most attractive offers possible.
4 - List Your Home
When the home is ready for market, I will have professional photography taken, create marketing and sales material, list your home on the local MLS, and deploy a, “Just Listed,” email blast campaign to local brokerages and agents informing them of the key assets of your property. Additionally, I will utilize targeted advertising methods to maximize the exposure of your listing in hopes of reaching your potential buyers. My goal is to reach the widest audience possible within the target market. Creating a personalized plan to market your home will help attract the interest of the right buyer.
5 - Showings
Once your home has been listed, home showings will begin! I would also recommend that we hold an open house on the first weekend that your home is active on the market. Typically, the homeowner is not present for home showings, but you will be notified in advance of any appointments, and showings can be scheduled during specific times to avoid inconvenience. This creates an inviting and welcoming atmosphere for buyers touring the home.
6 - Receiving Offers
Once you receive an offer, or multiple offers, from a potential buyer or buyers. At that point, we will review the offers and consider the factors and stipulations and narrow down the offers to the once that are most compelling and accommodate your needs. At that point, you have the option to accept, counter, or reject the offer. If a counter is made, we will enter a period of negotiation until all parties reach an agreement, or you choose to reject the latest counter. Negotiations can involve many factors, including settling on a sales price, concessions, and financing. Once all parties reach an agreement, you will officially be under contract!
7 - Appraisal & Inspection Period
Once you and the buyer reach an agreement, the buyer may order a professional inspection and appraisal to evaluate the condition and value of the home. Depending on the results of the reports, we may enter another round of negotiations until all parties reach an agreement. Depending on the negotiation strategy, you may choose to complete repairs requested by the buyer to maximize other negotiation factors.
8 - Closing Day!
Your Buyer's lender will provide final confirmation that they are approved to close, and you will sign the paperwork required to complete the sale. This process typically takes an hour or two. Once all parties sign the paperwork, your title company will wire the net proceeds of the sale to your bank account, and your home will officially be sold!
Sell Your Home THE RIGHT WAY
It is imperative to work with a Realtor that sets you up for success. There are steps that one needs to take place, and marketing strategies needed so that your property receives maximum exposure and attracts ready, willing, and able buyers.